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SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Heavy-Duty Fun Has Landed!  Get ready for serious play with our Mega Mover Pack, featuring a rugged Dump Truck and Bulldozer with patented locking...

MAGNA-TILES microMAGS Travel Set, 26-Piece Magnetic Construction Set, The ORIGINAL Magnetic Building Brand. Good things come in small packages! Esp...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

These sturdy vegetable stones offer the perfect ingredients for creative cookery in the mud kitchen, or for inspired role play (indoors or out)!  B...

These charming little people have been designed to invite play, but not dictate it. The stone mix they are made from means that they are durable en...

Ever wanted to know what it was like trying to cook in outer space? Well now is your chance to try… this brightly coloured 10 piece kitchen set inc...

Happy Birthday! A delicious cake to be decorated and shared at your birthday party. Inside this lovely wooden box, you’ll find 8 accessories and 4 ...

Create fun vehicles by nailing the pieces to the cork board ! Make your own vehicle, tap tap it into place. Match the vehicles on the cards, or mak...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

Do you love Mermaids or know someone who does? Asia is 70cm tall mermaid & is sure to add a splash to your life! Her rainbow tails flips givin...

Do you love Mermaids or know someone who does? Calypso is 70cm tall mermaid and is sure to add a splash to your life! Her rainbow tails flips givi...

  Meet Baby Doll Harper, dressed in an adorable Pink and Grey Tartan skirt outfit with a matching headband. Her delightfully soft body is perfect f...

Super Cute is Baby Doll Chloe with a pink & grey fleecy outfit and hat to match. She has a super Soft Body, so she loves cuddles ! Her clothes ...

MAGNA-TILES microMAGS Travel Set Deluxe 55-Piece Set. The ORIGINAL Magnetic Building Brand.  The original 26-Piece Travel Set was such a sensation ...

PEGGY is made of polycarbonate, a  high quality plastic suitable for children under 3. The 16 chunky geometric prism pegs; circular, triangular, s...

It's a BOY! Welcome to the world Baby Doll William! He has a super Soft Body, so he loves cuddles ! His clothes are removeable and he's approx. 50c...

It's a BOY! Welcome to the World little Liam! You are dressed to impress! Liam has a super Soft Body, so he loves cuddles ! His clothes are removea...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

Turn bath time into a splashy adventure with the TOMY Toomies Bluey Bath Puzzle! This playful set includes 8 large, soft foam pieces that easily s...

  The highly sought-after Mini Bilibo now comes in a Game Box, complete with a booklet of fun ideas to spark your imagination!   Contains: 6 assort...

Floss & Rock Playtime Apron – Dinosaur: Roar into Creative Fun! Unleash your child’s creativity with the Floss & Rock Playtime Apron in the...

Floss & Rock Playtime Apron – Rainbow Fairy: Make Playtime Magical Unleash your child’s creativity with the Floss & Rock Playtime Apron in ...

The classic fishing games has just been combined with the classic stacking game to make the best 4 in 1 game 4 games in 1. The classic fishing gam...

Welcome to the world Amelia. Amelia is looking at being adopted to a super cool family only. She has a super Soft Body, which is perfect for loads ...

Super Sweet Sophia with her pink & grey trackies on. She has a super Soft Body, which is perfect for loads of cuddles ! Sophia's clothes are re...

ONE TRY AND THEY'LL BE HOOKED. .Need a little bath-time bait? CAST is so much fun they won't want to leave the tub. The working pole features ...

End the day just like Peppa Pig with loud snorts and laughter! It’s time to add bath time to their favourite list of things to do: Daddy Pig, Mu...

Magnetic Tiles –  Small Square Pack (36 Piece) provides an excellent tool for hands-on learning and creative exploration. Whether your child is a...

This 40 piece pack allows you to create roads by adding our tile toppers to your existing magnetic tiles. With a variety of road pieces, interse...

These metal rimmed counters are a perfect addition to any sensory tub. Hide the chips in coloured rice and let your little one explore with a ma...

Take your magnetic tiles to a new level of creative play with this Magnetic Ball Run – Expansion Pack. This fantastic 85 piece expansion pack adds...

Unleash Creativity with our Magnetic Tiles – Builders Pack (110 Piece) which includes a car base! Enhanced Stability with Innovative Design The 1...

Turn your child’s playtime into an exciting learning adventure with this Magnetic Tile Topper – Alphabet Upper Case packs! As your child uses t...

Embark on a journey of animal discovery and creative exploration with our Magnetic Tile Topper – Animal Duo Puzzle Pack. This unique set combines...

This new 40 piece pack allows you to play and learn numbers and is great for counting. This sets are also perfect for early childhood learning and...

Elevate your child’s playtime to a new dimension of learning and creativity with our Magnetic Tiles – Geometric Pack (36 Piece) pack. This versati...