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SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

These sturdy vegetable stones offer the perfect ingredients for creative cookery in the mud kitchen, or for inspired role play (indoors or out)!  B...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

PEGGY is made of polycarbonate, a  high quality plastic suitable for children under 3. The 16 chunky geometric prism pegs; circular, triangular, s...

K's Kids - Mi Mi Loves Fish A classic fish-catching toy for eye-hand coordination. With air inside, 6 colourful fishes can float on water. Sucti...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

Turn bath time into a splashy adventure with the TOMY Toomies Bluey Bath Puzzle! This playful set includes 8 large, soft foam pieces that easily s...

Floss & Rock Playtime Apron – Dinosaur: Roar into Creative Fun! Unleash your child’s creativity with the Floss & Rock Playtime Apron in the...

Floss & Rock Playtime Apron – Rainbow Fairy: Make Playtime Magical Unleash your child’s creativity with the Floss & Rock Playtime Apron in ...

ONE TRY AND THEY'LL BE HOOKED. .Need a little bath-time bait? CAST is so much fun they won't want to leave the tub. The working pole features ...

SORRY ABOUT THE PLUMBER'S CRACK. And you never thought leaky pipes could be fun.  This version makes bath time a scooping and pouring extravagan...

End the day just like Peppa Pig with loud snorts and laughter! It’s time to add bath time to their favourite list of things to do: Daddy Pig, Mu...

PLEASE FEED THE ANIMALS. He's the biggest creature in the sea so naturally he's worked up an appetite. Squeeze CHOMP's tail fin and his soft, f...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

Get ready for oodles and spoonfuls of fun with the Toomies 7 in 1 Bath Activity Octopus. With her smiling sunny disposition, she fits easily and...

PRIMO ride on toys combine classic Italian design with finest craftsmanship to create a timeless ride on scooter. And the seat is Leather!! PRIMO i...

PRIMO ride on toys combine classic Italian design with finest craftsmanship to create a timeless ride on scooter. And the seat is Leather!! PRIMO i...

PRIMO ride on toys combine classic Italian design with finest craftsmanship to create a timeless ride on scooter. And the seat is Leather!! PRIMO i...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

3D Tea Time Puzzle - 4 Piece puzzle with Tray Easy to hold 3D Pieces make pretend play more fun! Helps Develop: * Fine Motor Skills & Coordina...

Six graduated cups, dozens of possibilities for bath and play time. Scoop and pour water, build towers by turning upside down, or just sort sizes...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Your child will enjoy role play and story telling as they move the transportation themed objects around the rails. Helps develop Hand-eye coordinat...

This set of tactile sensory stones gives children the opportunity to extend their understanding of shape through exploratory play and mark making. ...

Ideal for exploring matching and symmetry, these pairs of interlocking stones are designed so that each pair interlocks in a different way, from co...

These large stones are designed to enable children to have sensory experiences by experimenting with the raised and indented shapes and patterns. C...

A set of six rollers to create tactile images in play dough, clay or sand, providing opportunities to explore and engage with number. Ideal to crea...

Find out who is hiding deep within the forest! These ingenious rollers will enhance understanding of our natural world and will inspire children t...

Carefully designed in the perfect size for little hands, the set includes a transparent teapot for swishing and pouring water, two small cups for s...

A beautiful set of 12 Ocamora wooden stars to add to small world play or use as a stacking activity. . This set has been created in Spain using woo...

Wooden rocket and astronaut made from Beechwood.  Recommended 18+ months

Mother and Baby Elephant. Approximately 13cm high Age 0+  Please keep in mind when buying a wooden toy that it comes directly from a tree, providin...

The ultimate family challenge. How high can you stack your set? Each rock has been beautifully handcrafted and is based on an ancient Japanese stac...