Play - Age 1+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

A beautiful set of 12 Ocamora wooden stars to add to small world play or use as a stacking activity. . This set has been created in Spain using woo...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Here comes the delivery truck! The truck-shaped baby walker carrying colourful blocks encourages your children to learn to walk safely.  Playing w...

K's Kids - Mi Mi Loves Fish A classic fish-catching toy for eye-hand coordination. With air inside, 6 colourful fishes can float on water. Sucti...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

NO LANDLUBBERS ALLOWED. Plastic-ware in the tub is all well and good until it comes time to pack up that leftover meatloaf. Instead, we recomm...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

SORRY ABOUT THE PLUMBER'S CRACK. And you never thought leaky pipes could be fun.  This version makes bath time a scooping and pouring extravagan...

PLEASE FEED THE ANIMALS. He's the biggest creature in the sea so naturally he's worked up an appetite. Squeeze CHOMP's tail fin and his soft, f...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

The Lamaze Hot Air Balloon High Chair Toy takes baby on a fun ride of discovery. Great for use on high chairs, strollers and tables, the suct...

My friend Jasmine by Lamaze - A beautiful first doll for baby! She's dressed in a cute pink romper with crinkly legs, plus she has so many fa...

My Friend Olivia by Lamaze - A beautiful first doll for baby! She has a crinkly skirt, so many fabric textures to explore, an adorable embroi...

Daphne the Dragon is packed with auditory and tactile features to keep your little one happy. Rattle, chewy tail, multiple textures and an on th...

Tilly Twinklewings will magically make her way into baby's heart. This unicorn has a rainbow felt mane and tail plus silvery, crinkle wings tha...