Play - Age 1+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

NO LANDLUBBERS ALLOWED. Plastic-ware in the tub is all well and good until it comes time to pack up that leftover meatloaf. Instead, we recomm...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

My First Explorers Launch into high-speed adventures with My First Explorers! Mix and match the rocket, plane and car and let your imagination soa...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Introducing the Buzzy Days Bee Shape Sorter from Koala Dream, a delightful wooden toy that engages young minds with its colourful bee and flower...

SORRY ABOUT THE PLUMBER'S CRACK. And you never thought leaky pipes could be fun.  This version makes bath time a scooping and pouring extravagan...

PLEASE FEED THE ANIMALS. He's the biggest creature in the sea so naturally he's worked up an appetite. Squeeze CHOMP's tail fin and his soft, f...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

With the Lamaze Walla Walla Koala Tree Sorter, there’s always something fun to do! Where are Walla Walla and his friends hiding? This colourf...

The Lamaze Hot Air Balloon High Chair Toy takes baby on a fun ride of discovery. Great for use on high chairs, strollers and tables, the suct...

Watch baby’s delight as Jacque the Peacock spreads his feature-filled feathers. This colourful peacock helps baby through first vital stages ...

My friend Jasmine by Lamaze - A beautiful first doll for baby! She's dressed in a cute pink romper with crinkly legs, plus she has so many fa...

My Friend Olivia by Lamaze - A beautiful first doll for baby! She has a crinkly skirt, so many fabric textures to explore, an adorable embroi...

Daphne the Dragon is packed with auditory and tactile features to keep your little one happy. Rattle, chewy tail, multiple textures and an on th...

Tilly Twinklewings will magically make her way into baby's heart. This unicorn has a rainbow felt mane and tail plus silvery, crinkle wings tha...

Engage the senses and elasticize the mind with the Lamaze Fidget Caterpillar. This bendy buddy will fill their fingers with wonder! On its bell...

Make even foamier bubble bath ice cream cones for fantastically frothy bath time fun! Includes sprinkle shaker, sundae dish, and 3 flat-bottom...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

Barking Boden is a playful puppy that is sure to make baby smile. Baby can hear Boden "bark" when his nose is pressed, and rattle sounds when s...

The Lamaze Bitty Bug's Day Book is a great choice for baby's first book. The interactive soft pages provide visual stimulation with a hidden ...