Age 3+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

The multi-award winning Bilibo is widely regarded as one of the most innovative and versatile open-ended toys. Deceptively simple and magically at...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Designed to help kids understand effort and reward through the tracking of their achievements, this beautifully illustrated chart uses magnets, s...

Our Sleepy Head Dinosaur Long Hot Water bottle helps to soothe and relax little ones at bedtime. The cute dinosaur cover is removable and made from...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Floss and Rock magical colour changing umbrella is so much fun in the rain! Watch the details change colour in the rain and change back again when ...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Warmies Warm Hugs Unicorn Plush: Enjoy the soothing embrace of this adorable microwavable duo scented with French Lavender, designed for relaxation...

Welcome to our charming Critter House Shape Sorter. As you match the adorable animal and character blocks to their corresponding openings, a magica...

A magnetic wand wiggles and worms marbles through this hand-held maze. Match the marble colours to the bugs. Younger kids can just manipulate the m...

A magnetic wand guides marbles through this hand-held maze. There's no right or wrong way to play with this maze. It's compact and great for travel...

Magnetic ball maze with attached wand. Tilt the board to guide the balls through the maze or use the included magnetic wand! Design features five n...

Midi Gift Box - 6 midi bilibos in rainbow colours. Ideal for daycares, preschools, therapy centres, playgroups or just loads of fun at home, as the...

Bilibo Midi develops balance, coordination and core strength. Sit Wobble Spin! Great for open ended play! Perfect for play in water, sand, snow. Us...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

With these 4 progressive puzzles, your child can construct different scenes illustrating a rabbit and its babies, a sheep and its lamb, a cow and ...

This timeless memory game consists of 20 wooden dinosaur eggs with dinosaur babies looking for their twin! This dinosaur memory challenge will de...

Emma is 25cm and the perfect choice for a first doll as she is made from easy care, machine washable fabrics. With her stuffing made from recyc...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Welcome to the farm! This wonderful wooden farm is sure to delight budding farmers as they create stories around life on the farm. With the varie...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...