Age 3+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Our Sleepy Head Dinosaur Long Hot Water bottle helps to soothe and relax little ones at bedtime. The cute dinosaur cover is removable and made from...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Emma is 25cm and the perfect choice for a first doll as she is made from easy care, machine washable fabrics. With her stuffing made from recyc...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

The butterscotch racetrack plate & cutlery set transforms mealtimes into an interactive experience while supporting independent eating. This cl...

The Tendresse Naomi doll's design is both adorable and charming, with a cute and friendly face that will capture your child's heart! It's ma...

Tendresse Valentine is the perfect choice for a first doll as she is made from easy care, machine washable fabrics and at 25cm is an ideal size...

Kaloo's Tendresse Chloe is delightful and fun. Made from machine washable easy care fabrics that are tactile and snuggly soft, she is the perfect ...

Reflecting the diversity in our society, the Kaloo Tendresse range combine the softness of a comforter with the friendship of a doll. Manon is ...

The Red Riding Hood Reversible Doll by Lilliputiens is a cleverly designed toy that brings the classic tale of Little Red Riding Hood to life. Wi...

Introduce a world of sparkle and friendship with this dazzling heart-shaped handbag! Glittering with charm, the bag features a Velcro tab for easy...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

Say hello to Toasty Hugs, all-new cosy companions filled with calming tourmaline crystals. Containing a removable heat pack to warm in the microwav...

Soft and snuggly, microwaveable heat pack containing silica beads. Approx: 14 x 6 x 20cm Choose from Grey or Beige

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

Our Sleepy Head Bunny Long Hot Water bottle helps to soothe and relax little ones at bedtime. The cute bunny cover is removable and made from super...

Sweet rubber Farm Animal toys. Great for little hands to grasp, shake and soothe sore gums with. Choose from one of 12 animals; pig, cow, horse, sh...