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SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Heavy-Duty Fun Has Landed!  Get ready for serious play with our Mega Mover Pack, featuring a rugged Dump Truck and Bulldozer with patented locking...

MAGNA-TILES microMAGS Travel Set, 26-Piece Magnetic Construction Set, The ORIGINAL Magnetic Building Brand. Good things come in small packages! Esp...

These sturdy vegetable stones offer the perfect ingredients for creative cookery in the mud kitchen, or for inspired role play (indoors or out)!  B...

These charming little people have been designed to invite play, but not dictate it. The stone mix they are made from means that they are durable en...

Ever wanted to know what it was like trying to cook in outer space? Well now is your chance to try… this brightly coloured 10 piece kitchen set inc...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

Do you love Mermaids or know someone who does? Asia is 70cm tall mermaid & is sure to add a splash to your life! Her rainbow tails flips givin...

Do you love Mermaids or know someone who does? Ana is 70cm tall mermaid and is sure to add a splash to your life! Her rainbow tails flips giving a...

Do you love Mermaids or know someone who does? Calypso is 70cm tall mermaid and is sure to add a splash to your life! Her rainbow tails flips givi...

Super Cute is Baby Doll Ava with a pretty pink butterfly tulle skirt outfit and a matching headband. She has a super Soft Body, so she loves cuddle...

  Meet Baby Doll Harper, dressed in an adorable Pink and Grey Tartan skirt outfit with a matching headband. Her delightfully soft body is perfect f...

Super Cute is Baby Doll Chloe with a pink & grey fleecy outfit and hat to match. She has a super Soft Body, so she loves cuddles ! Her clothes ...

Super Sweet Aria with her pink & grey trackies on, and elephant themed matching top & jacket. She has a super Soft Body, which is perfect f...

You’ll fall in love with our NEW Pastel Builders Pack — a stunning collection of soft-hued magnetic tiles in beautiful shapes, designed to spark c...

This 22 piece set contains uniquely rounded triangular pieces that when joined side by side created a perfect half circle on a base built from two...

MAGNA-TILES microMAGS Travel Set Deluxe 55-Piece Set. The ORIGINAL Magnetic Building Brand.  The original 26-Piece Travel Set was such a sensation ...

PEGGY is made of polycarbonate, a  high quality plastic suitable for children under 3. The 16 chunky geometric prism pegs; circular, triangular, s...

It's a BOY! Welcome to the world Baby Doll William! He has a super Soft Body, so he loves cuddles ! His clothes are removeable and he's approx. 50c...

It's a BOY! Welcome to the World little Liam! You are dressed to impress! Liam has a super Soft Body, so he loves cuddles ! His clothes are removea...

Welcome to the world Riley. Riley  is looking at being adopted to a super cool family only. She has a super Soft Body, which is perfect for loads o...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

My First Explorers Launch into high-speed adventures with My First Explorers! Mix and match the rocket, plane and car and let your imagination soa...

Turn bath time into a splashy adventure with the TOMY Toomies Bluey Bath Puzzle! This playful set includes 8 large, soft foam pieces that easily s...

Get little ones excited for bath time with this adorable Bluey Splash and Float Bingo bath toy for ages 18 months and up.  The Floating Bingo toy b...

  The highly sought-after Mini Bilibo now comes in a Game Box, complete with a booklet of fun ideas to spark your imagination!   Contains: 6 assort...

Floss & Rock Learn To Draw – Rainbow Fairy: Unleash Your Child’s Inner Artist! Product Description: The Floss & Rock Learn To Draw – Rainbo...

Floss & Rock Learn to Draw – Space   Become a budding artist with our Space themed Learn to Draw. Open the book to reveal 8 thick glossy pages,...

Floss & Rock Playtime Apron – Dinosaur: Roar into Creative Fun! Unleash your child’s creativity with the Floss & Rock Playtime Apron in the...