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SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

This set of tactile sensory stones gives children the opportunity to extend their understanding of shape through exploratory play and mark making. ...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Floss & Rock 12 pc Shaped Jigsaw Puzzle – Construction – Hands-On Fun for Little Builders Product Description:Introduce little on...

Floss & Rock 12 pc Shaped Jigsaw Puzzle – Rainbow Fairy – Magical Puzzles for Little Hands Product Description:Step into a world of...

Floss & Rock 12 pc Shaped Jigsaw Puzzle – Dinosaurs – Roaring Fun for Little Explorers Product Description:Get ready for a prehistoric ad...

Floss & Rock 12 pc Shaped Jigsaw Puzzle – Enchanted – Magical Mouse Adventure Product Description:Step into a world of magic with the Floss ...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

Here comes the delivery truck! The truck-shaped baby walker carrying colourful blocks encourages your children to learn to walk safely.  Playing w...

PEGGY is made of polycarbonate, a  high quality plastic suitable for children under 3. The 16 chunky geometric prism pegs; circular, triangular, s...

K's Kids - Mi Mi Loves Fish A classic fish-catching toy for eye-hand coordination. With air inside, 6 colourful fishes can float on water. Sucti...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

Floss & Rock Playtime Apron – Dinosaur: Roar into Creative Fun! Unleash your child’s creativity with the Floss & Rock Playtime Apron in the...

Floss & Rock Playtime Apron – Rainbow Fairy: Make Playtime Magical Unleash your child’s creativity with the Floss & Rock Playtime Apron in ...

ONE TRY AND THEY'LL BE HOOKED. .Need a little bath-time bait? CAST is so much fun they won't want to leave the tub. The working pole features ...

SORRY ABOUT THE PLUMBER'S CRACK. And you never thought leaky pipes could be fun.  This version makes bath time a scooping and pouring extravagan...