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SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Heavy-Duty Fun Has Landed!  Get ready for serious play with our Mega Mover Pack, featuring a rugged Dump Truck and Bulldozer with patented locking...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

These sturdy vegetable stones offer the perfect ingredients for creative cookery in the mud kitchen, or for inspired role play (indoors or out)!  B...

These charming little people have been designed to invite play, but not dictate it. The stone mix they are made from means that they are durable en...

Ever wanted to know what it was like trying to cook in outer space? Well now is your chance to try… this brightly coloured 10 piece kitchen set inc...

Happy Birthday! A delicious cake to be decorated and shared at your birthday party. Inside this lovely wooden box, you’ll find 8 accessories and 4 ...

Create fun vehicles by nailing the pieces to the cork board ! Make your own vehicle, tap tap it into place. Match the vehicles on the cards, or mak...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Create your own soft, squishy playdough in minutes! Simply mix our DIY Playdough Mix with water and a little oil from home, knead, and let the f...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

Do you love Mermaids or know someone who does? Calypso is 70cm tall mermaid and is sure to add a splash to your life! Her rainbow tails flips givi...

Super Cute is Baby Doll Chloe with a pink & grey fleecy outfit and hat to match. She has a super Soft Body, so she loves cuddles ! Her clothes ...

MAGNA-TILES microMAGS Travel Set Deluxe 55-Piece Set. The ORIGINAL Magnetic Building Brand.  The original 26-Piece Travel Set was such a sensation ...

PEGGY is made of polycarbonate, a  high quality plastic suitable for children under 3. The 16 chunky geometric prism pegs; circular, triangular, s...

It's a BOY! Welcome to the world Baby Doll William! He has a super Soft Body, so he loves cuddles ! His clothes are removeable and he's approx. 50c...

It's a BOY! Welcome to the World little Liam! You are dressed to impress! Liam has a super Soft Body, so he loves cuddles ! His clothes are removea...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...