Play - Age 3+

It's a BOY! Welcome to the World little Liam! You are dressed to impress! Liam has a super Soft Body, so he loves cuddles ! His clothes are removea...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

  The highly sought-after Mini Bilibo now comes in a Game Box, complete with a booklet of fun ideas to spark your imagination!   Contains: 6 assort...

Floss & Rock Playtime Apron – Dinosaur: Roar into Creative Fun! Unleash your child’s creativity with the Floss & Rock Playtime Apron in the...

Floss & Rock Playtime Apron – Rainbow Fairy: Make Playtime Magical Unleash your child’s creativity with the Floss & Rock Playtime Apron in ...

The classic fishing games has just been combined with the classic stacking game to make the best 4 in 1 game 4 games in 1. The classic fishing gam...

Super Sweet Sophia with her pink & grey trackies on. She has a super Soft Body, which is perfect for loads of cuddles ! Sophia's clothes are re...

ONE TRY AND THEY'LL BE HOOKED. .Need a little bath-time bait? CAST is so much fun they won't want to leave the tub. The working pole features ...

Magnetic Tiles –  Small Square Pack (36 Piece) provides an excellent tool for hands-on learning and creative exploration. Whether your child is a...

This 40 piece pack allows you to create roads by adding our tile toppers to your existing magnetic tiles. With a variety of road pieces, interse...

These metal rimmed counters are a perfect addition to any sensory tub. Hide the chips in coloured rice and let your little one explore with a ma...

Take your magnetic tiles to a new level of creative play with this Magnetic Ball Run – Expansion Pack. This fantastic 85 piece expansion pack adds...

Turn your child’s playtime into an exciting learning adventure with this Magnetic Tile Topper – Alphabet Upper Case packs! As your child uses t...

This new 40 piece pack allows you to play and learn numbers and is great for counting. This sets are also perfect for early childhood learning and...

Elevate your child’s playtime to a new dimension of learning and creativity with our Magnetic Tiles – Geometric Pack (36 Piece) pack. This versati...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

DIY playdough Pouch - 200gm Great to have in the pantry to make on one of those "I'm bored" days. By mixing oil and water with the powder in the...

Built-in tracks, colourful scenery, and fun play pieces let kids take their imaginations for a spin . . . and take playtime anywhere they want to g...

Super Cute is Baby Doll James With Dinosaur and Cap. He has a super Soft Body, so he loves cuddles ! His clothes are removeable and he's approx. 50...

Schleich 13959 | Camarillo Mare Did you know only a handful of Camarillo White horses worldwide? The schleich® Camarillo mare figurine is a true-to...