Play - Age 2+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

Here comes the delivery truck! The truck-shaped baby walker carrying colourful blocks encourages your children to learn to walk safely.  Playing w...

PEGGY is made of polycarbonate, a  high quality plastic suitable for children under 3. The 16 chunky geometric prism pegs; circular, triangular, s...

K's Kids - Mi Mi Loves Fish A classic fish-catching toy for eye-hand coordination. With air inside, 6 colourful fishes can float on water. Sucti...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

My First Explorers Launch into high-speed adventures with My First Explorers! Mix and match the rocket, plane and car and let your imagination soa...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

Floss & Rock Playtime Apron – Dinosaur: Roar into Creative Fun! Unleash your child’s creativity with the Floss & Rock Playtime Apron in the...

Floss & Rock Playtime Apron – Rainbow Fairy: Make Playtime Magical Unleash your child’s creativity with the Floss & Rock Playtime Apron in ...

ONE TRY AND THEY'LL BE HOOKED. .Need a little bath-time bait? CAST is so much fun they won't want to leave the tub. The working pole features ...

SORRY ABOUT THE PLUMBER'S CRACK. And you never thought leaky pipes could be fun.  This version makes bath time a scooping and pouring extravagan...

End the day just like Peppa Pig with loud snorts and laughter! It’s time to add bath time to their favourite list of things to do: Daddy Pig, Mu...

PLEASE FEED THE ANIMALS. He's the biggest creature in the sea so naturally he's worked up an appetite. Squeeze CHOMP's tail fin and his soft, f...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

With the Lamaze Walla Walla Koala Tree Sorter, there’s always something fun to do! Where are Walla Walla and his friends hiding? This colourf...

The Lamaze Hot Air Balloon High Chair Toy takes baby on a fun ride of discovery. Great for use on high chairs, strollers and tables, the suct...

My friend Jasmine by Lamaze - A beautiful first doll for baby! She's dressed in a cute pink romper with crinkly legs, plus she has so many fa...

My Friend Olivia by Lamaze - A beautiful first doll for baby! She has a crinkly skirt, so many fabric textures to explore, an adorable embroi...

Daphne the Dragon is packed with auditory and tactile features to keep your little one happy. Rattle, chewy tail, multiple textures and an on th...

Tilly Twinklewings will magically make her way into baby's heart. This unicorn has a rainbow felt mane and tail plus silvery, crinkle wings tha...

Engage the senses and elasticize the mind with the Lamaze Fidget Caterpillar. This bendy buddy will fill their fingers with wonder! On its bell...

Make even foamier bubble bath ice cream cones for fantastically frothy bath time fun! Includes sprinkle shaker, sundae dish, and 3 flat-bottom...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

Get ready for oodles and spoonfuls of fun with the Toomies 7 in 1 Bath Activity Octopus. With her smiling sunny disposition, she fits easily and...

Barking Boden is a playful puppy that is sure to make baby smile. Baby can hear Boden "bark" when his nose is pressed, and rattle sounds when s...

The Lamaze Bitty Bug's Day Book is a great choice for baby's first book. The interactive soft pages provide visual stimulation with a hidden ...

The Lamaze Walla Walla Story Time Book is a great choice for baby’s first book. The interactive soft pages provide visual stimulation with a hi...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

Children can recreate the famous bible story of Noah and the Ark as they help Noah herd the animals through the different shapes into the ark. Sor...

ADORABLE DUCK: Take this waddling duck to wherever your little baby want to go! Let this yellow duck become your little one’s new friend PULL AND P...

3D Tea Time Puzzle - 4 Piece puzzle with Tray Easy to hold 3D Pieces make pretend play more fun! Helps Develop: * Fine Motor Skills & Coordina...

Six graduated cups, dozens of possibilities for bath and play time. Scoop and pour water, build towers by turning upside down, or just sort sizes...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Your child will enjoy role play and story telling as they move the transportation themed objects around the rails. Helps develop Hand-eye coordinat...

A beautiful set of 12 Ocamora wooden stars to add to small world play or use as a stacking activity. . This set has been created in Spain using woo...

Wooden rocket and astronaut made from Beechwood.  Recommended 18+ months