Play - Age 1+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Here comes the delivery truck! The truck-shaped baby walker carrying colourful blocks encourages your children to learn to walk safely.  Playing w...

K's Kids - Mi Mi Loves Fish A classic fish-catching toy for eye-hand coordination. With air inside, 6 colourful fishes can float on water. Sucti...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

NO LANDLUBBERS ALLOWED. Plastic-ware in the tub is all well and good until it comes time to pack up that leftover meatloaf. Instead, we recomm...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

My First Explorers Launch into high-speed adventures with My First Explorers! Mix and match the rocket, plane and car and let your imagination soa...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

SORRY ABOUT THE PLUMBER'S CRACK. And you never thought leaky pipes could be fun.  This version makes bath time a scooping and pouring extravagan...

PLEASE FEED THE ANIMALS. He's the biggest creature in the sea so naturally he's worked up an appetite. Squeeze CHOMP's tail fin and his soft, f...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Create your own acrobatic structures, or try to build the structure on one of the 24 challenge cards which are included. The red base has a metal s...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

Ideal for exploring matching and symmetry, these pairs of interlocking stones are designed so that each pair interlocks in a different way, from co...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

A beautiful set of 12 Ocamora wooden stars to add to small world play or use as a stacking activity. . This set has been created in Spain using woo...