Full Priced items November 23

Help discuss and build a young child's emotional intelligence with this magnetic set. Children will enjoy matching one of the eight suggested feeli...

Introduce young children to magnetism with magnet wands that can pick up long strings of paperclips, magnetic marbles or even other magnets. They'l...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

My First Explorers Launch into high-speed adventures with My First Explorers! Mix and match the rocket, plane and car and let your imagination soa...

Early learners can practice color recognition and logical reasoning as they match up the magnetic caterpillars to the matching colored leaves. Stur...

A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveri...

A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveri...

The classic fishing games has just been combined with the classic stacking game to make the best 4 in 1 game 4 games in 1. The classic fishing gam...

A glow-in-the-dark flexible magnetic building set with all-terrain wheels, fire blasters, and new custom pieces. Build rovers, motorcycles, and sp...

Magnetic Tiles –  Small Square Pack (36 Piece) provides an excellent tool for hands-on learning and creative exploration. Whether your child is a...

Expand your kingdom's adventures with our enchanting Magnetic Tile Topper - 40-piece Castle Pack! With intricate details and versatile pieces, y...

This 40 piece pack allows you to create roads by adding our tile toppers to your existing magnetic tiles. With a variety of road pieces, interse...

These metal rimmed counters are a perfect addition to any sensory tub. Hide the chips in coloured rice and let your little one explore with a ma...

Take your magnetic tiles to a new level of creative play with this Magnetic Ball Run – Expansion Pack. This fantastic 85 piece expansion pack adds...

Unleash Creativity with our Magnetic Tiles – Builders Pack (110 Piece) which includes a car base! Enhanced Stability with Innovative Design The 1...

Turn your child’s playtime into an exciting learning adventure with this Magnetic Tile Topper – Alphabet Upper Case packs! As your child uses t...

Embark on a journey of animal discovery and creative exploration with our Magnetic Tile Topper – Animal Duo Puzzle Pack. This unique set combines...

This new 40 piece pack allows you to play and learn numbers and is great for counting. This sets are also perfect for early childhood learning and...

Vroom!! Get ready to race with the exclusive Magnetic Tiles –  Car Expansion Pack (28 Piece), featuring original &  innovative designs. Unique...

Magnetic Tiles – Base Pack (64 Piece) set is the base pack and where it all began. From rockets to houses, castles to historic monuments, the poss...

This new Car Base pack to allow for more vehicle construction. All the car bases in our range have rubber wheels. With new stronger food grade ABS ...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

Louis is a busy prince, he loves playing sports & going on adventures dressed as a brave knight. Choose from 6 royal outfits or mix and match...