Products

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Start your engines for learning and fun with the Utility Vehicles, a colourful collection of 6 wooden vehicles designed to spark imagination and fu...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Time to hit the road for driving adventures with our much loved Gumtree Buddies.   Designed for toddlers on the go. With no batteries required, s...

An engaging, spinning sensory toy to touch, explore, rattle, chew and SPIN! Designed to encourage fine motor skills, sensory play and cause-effect ...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

This wooden branch spoon has been hand-carved, hand-sanded & hand-polished by Vietnamese artisans in a traditional craft village. The size and...

The Daisy strainer is designed to extend fizz, potion, mud kitchen, sand, water and really any sensory play by providing a place to observe a littl...

The Sunflower Strainer / Mixer / Spoon is designed to extend fizz, potions, mud kitchen, sand, water and really any sensory play by providing a pla...

The Treasure Bowl   This sweet smooth edge bowl is perfectly made to fit the daisy stainer (sold separately). Perfect to stir your potion in and so...

Ideal for exploring matching and symmetry, these pairs of interlocking stones are designed so that each pair interlocks in a different way, from co...