Products

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

Build your own stunt vehicles, ramps, bridges, and towers then play all day with SmartMax!With a simple click, wheels, cockpits, wings and panels a...

Get creative with our Smores scent made with no nasties for kids - just 100% food grade ingredients! set includes everything your little one needs...

Buckle up!  It's time to hit the road with our Car and Track puzzle wooden play set - a delightful duo of cars and a track puzzle made from soft, c...

Experience the Charm of Flowers Cottage. A world of imagination and endless play possibilities with our charming Wooden Dolls House. Crafted from s...

Check out these 3 magical wands. Each star is hand-stitched and turned, stuffed with fluffy polyfill and trimmed with matching metallic ribbons and...

A playful kids room, with changing table, 2 infant beds, cot with baby, rocking horse, printed rug, rocking chair, round table and a small chair. S...

An ultra-stylish bathroom set, with sink unit, bathtub, bath tray with a book, shower unit, toilet, with toilet rolls, bath mat, and laundry bag. S...

The perfect pretty in pink bedroom set featuring a double bed with stylish bedding, a wardrobe, bedside table, lamp, dressing table, stool, printed...

A contemporary gourmet kitchen set designed with adorable details, Including an island unit, 2 bar stools, a range style oven unit, fridge, butler ...

Wonderful memories will be made in this lovely family sitting room Furniture set. The design includes a sofa with 3 printed cushions, a coffee tabl...

This adorable study furniture set is perfect for the little doll that enjoys her homework.  It features; A stylish swivel office chair A desk and ...

Please note this is for instore pick up only. A large, spacious and ultra-stylish home that is the perfect addition to a playroom or bedroom. The D...

Please note this is for instore pick up only. A redesigned version of the top-selling doll's house - Foxtail Villa. This townhouse has been designe...

An adorable bunny drawstring bag with tic tac toe printed on the back. Comes with a set of wooden playing x and o's. Noughts and crosses A fantasti...

DRAGON STORIES A world of imagination and discovery awaits with this potion play set for little creatives. Playful magic kits are an introduction...

FAIRIES AND PIXIES  This enchanted and whimsical potion making kit is for those curious about making flower elixirs to entice fairies into your ga...

WITCHES AND WIZARDS Witches and wizards are experts at brewing magical concoctions, from truth serums, protection potions to transformation spells...

I AM COURAGEOUS A mini potion kit about dragon and knights. Mix it up and watch it fizz to make potions about being courageous and awakening your ...

I AM CREATIVE A mini potion kit about fairies and pixies. Mix it up and watch it fizz to make potions about creativity to entice fairies into you...