Products

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

Beautiful set of Dinosaur Snap cards Usborne Dinosaur Snap  An roaring card game guaranteed to keep young dinosaur fans amused. There are 52 snap c...

This fun and colourful hands-on “construction” magnetic tray puzzle helps children to learn their shapes in a fun and engaging way. Learn all abou...

Buckle up!  It's time to hit the road with our Car and Track puzzle wooden play set - a delightful duo of cars and a track puzzle made from soft, c...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Check out these 3 magical wands. Each star is hand-stitched and turned, stuffed with fluffy polyfill and trimmed with matching metallic ribbons and...

Time to decorate your room, office or just to carry around these cute characters from the beloved Strawberry Shortcake franchise. Available in a 1....

Say, Hey! Strawberry Shortcake collectible figurines! These delightful figurines are a perfect tribute to the original retro Strawberry Shortcake d...

A playful kids room, with changing table, 2 infant beds, cot with baby, rocking horse, printed rug, rocking chair, round table and a small chair. S...

An ultra-stylish bathroom set, with sink unit, bathtub, bath tray with a book, shower unit, toilet, with toilet rolls, bath mat, and laundry bag. S...

The perfect pretty in pink bedroom set featuring a double bed with stylish bedding, a wardrobe, bedside table, lamp, dressing table, stool, printed...

A contemporary gourmet kitchen set designed with adorable details, Including an island unit, 2 bar stools, a range style oven unit, fridge, butler ...

Wonderful memories will be made in this lovely family sitting room Furniture set. The design includes a sofa with 3 printed cushions, a coffee tabl...

This adorable study furniture set is perfect for the little doll that enjoys her homework.  It features; A stylish swivel office chair A desk and ...

Please note this is for instore pick up only. A large, spacious and ultra-stylish home that is the perfect addition to a playroom or bedroom. The D...

Please note this is for instore pick up only. A redesigned version of the top-selling doll's house - Foxtail Villa. This townhouse has been designe...

An adorable bunny drawstring bag with tic tac toe printed on the back. Comes with a set of wooden playing x and o's. Noughts and crosses A fantasti...