Products

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

The Lamaze Bitty Bug's Day Book is a great choice for baby's first book. The interactive soft pages provide visual stimulation with a hidden ...

The Lamaze Walla Walla Story Time Book is a great choice for baby’s first book. The interactive soft pages provide visual stimulation with a hi...

Spark imagination with our Set of 6 little Wooden Cars.   Beautifully crafted from FSC-certified wood, this eco-friendly lightweight set comes in a...

Introducing our harmonious Harmonica—a delightful wooden wonder for mini maestros!  Crafted for tiny fingers and big smiles, this harmonica hits al...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Start your engines for learning and fun with the Utility Vehicles, a colourful collection of 6 wooden vehicles designed to spark imagination and fu...

When I look Like This ... Baby Cloth Book Bright, bold, and full of personality, this cloth book is a sure-fire hit with your little one. An excell...

How many carrots can the bunny eat?This carrot stacker with its sweet bunny has the added benefits of introducing numbers, colours, sorting and sta...

A children’s game to teach about tidying up and sorting!. The House of Mice is totally the messiest in town! How do they tidy up the mess? Join the...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

A set of 6, vibrantly coloured crayons perfect for little hands. The unique shape of these crayons help kids practice different grips and helps ...

Time to hit the road for driving adventures with our much loved Gumtree Buddies.   Designed for toddlers on the go. With no batteries required, s...

Meet bub’s new bestie! This sweet sensory toy is a meal-time game-changer for babies and toddlers. With its suction cup base, High Chair Buddy -...

Become a magical artist with Tiger Tribe's Magical Painting World. Fill your magic paintbrush with water and reveal the gorgeous illustrations brou...

Magic Painting World is an ideal introduction to mess-free painting for little ones, where hidden pictures are revealed using the refillable magic ...