Products

Vintage-styled from super soft and snuggly Velboa fabric, this delightful doll is destined to be your little ones forever best friend. And at just...

Vintage-styled from super soft and snuggly Velboa fabric, this delightful doll is destined to be your little ones forever best friend. And at ju...

Eco-friendly stacking blocks with a sensory difference! With each of the 24 blocks in the Rattle & Stack Deluxe pack containing its own fun sou...

Eco-friendly stacking blocks with a sensory difference! With each of the 11 blocks in the Rattle & Stack Starter pack containing its own fun so...

Roly Poly Bunny loves being pushed, pulled and knocked over — always bobbing up for more fun. Ideal for babies learning to crawl and helps develop...

An engaging, spinning sensory toy to touch, explore, rattle, chew and SPIN! Designed to encourage fine motor skills, sensory play and cause-effect ...

This adorable Silicone Bunny Rattle will be your baby's constant companion and is sure to become an instant favourite. It’s made of soft, safe sili...

This adorable Silicone Dino Rattle is set to become your baby’s instant favourite. It’s made of soft, safe silicone that’s easy for little hands...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Say hello to Toasty Hugs, all-new cosy companions filled with calming tourmaline crystals. Containing a removable heat pack to warm in the microwav...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

Ideal for exploring matching and symmetry, these pairs of interlocking stones are designed so that each pair interlocks in a different way, from co...

The butterscotch racetrack plate & cutlery set transforms mealtimes into an interactive experience while supporting independent eating. This cl...