Products

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

Take your baby on a magical woodland adventure with this soft textured fabric book. This animal-themed soft activity book folds out flat doubling a...

An adorable soft fabric activity book for playful bonding time with your baby. An attached squeaker bunny follows along through every page of the s...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Start your engines for learning and fun with the Utility Vehicles, a colourful collection of 6 wooden vehicles designed to spark imagination and fu...

When I look Like This ... Baby Cloth Book Bright, bold, and full of personality, this cloth book is a sure-fire hit with your little one. An excell...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Time to hit the road for driving adventures with our much loved Gumtree Buddies.   Designed for toddlers on the go. With no batteries required, s...

Meet bub’s new bestie! This sweet sensory toy is a meal-time game-changer for babies and toddlers. With its suction cup base, High Chair Buddy -...

Watch as your little ones become magical artists with our best selling Magic Painting World. Simply fill your magic paintbrush with water and reve...

Become a magical artist with Tiger Tribe's Magical Painting World. Fill your magic paintbrush with water and reveal the gorgeous illustrations brou...

Magic Painting World is an ideal introduction to mess-free painting for little ones, where hidden pictures are revealed using the refillable magic ...

Become a magical artist with Tiger Tribe's Magical Painting World! Tiger Tribe's Magic Painting World - Farm Fill your magic paintbrush with wate...

Watch as your little ones become magical artists with Tiger Tribe's Magic Painting World - Things that Go. Fill your magic paintbrush with water a...

Feel the rhythm! Let kids get creative and musical with these awesome Maracas! This 2-piece set of maracas is perfect for little hands to explore r...

Vintage-styled from super soft and snuggly Velboa fabric, this delightful doll is destined to be your little one’s best friend forever. With her p...