Products

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

My First Explorers Launch into high-speed adventures with My First Explorers! Mix and match the rocket, plane and car and let your imagination soa...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

Take your baby on a magical woodland adventure with this soft textured fabric book. This animal-themed soft activity book folds out flat doubling a...

An adorable soft fabric activity book for playful bonding time with your baby. An attached squeaker bunny follows along through every page of the s...

Start your engines for learning and fun with the Utility Vehicles, a colourful collection of 6 wooden vehicles designed to spark imagination and fu...

When I look Like This ... Baby Cloth Book Bright, bold, and full of personality, this cloth book is a sure-fire hit with your little one. An excell...

An adorable family of 3 solid wooden bunny characters. Meet Dotty the mum, Benny the dad and Pip the baby.  A part of the Merrywood Tales collectio...

An adorable rabbit and guinea pig hutch complete with a water bottle, and carrot and turnip. Scaled to 1:12. Suitable for ages: 3+ years Package D...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

Time to hit the road for driving adventures with our much loved Gumtree Buddies.   Designed for toddlers on the go. With no batteries required, s...

Meet bub’s new bestie! This sweet sensory toy is a meal-time game-changer for babies and toddlers. With its suction cup base, High Chair Buddy -...

Watch as your little ones become magical artists with our best selling Magic Painting World. Simply fill your magic paintbrush with water and reve...

Become a magical artist with Tiger Tribe's Magical Painting World. Fill your magic paintbrush with water and reveal the gorgeous illustrations brou...

Become a magical artist with Tiger Tribe's Magical Painting World! Tiger Tribe's Magic Painting World - Farm Fill your magic paintbrush with wate...

Watch as your little ones become magical artists with Tiger Tribe's Magic Painting World - Things that Go. Fill your magic paintbrush with water a...

Feel the rhythm! Let kids get creative and musical with these awesome Maracas! This 2-piece set of maracas is perfect for little hands to explore r...

Eco-friendly stacking blocks with a sensory difference! With each of the 24 blocks in the Rattle & Stack Deluxe pack containing its own fun sou...

Eco-friendly stacking blocks with a sensory difference! With each of the 11 blocks in the Rattle & Stack Starter pack containing its own fun so...

An engaging, spinning sensory toy to touch, explore, rattle, chew and SPIN! Designed to encourage fine motor skills, sensory play and cause-effect ...

This adorable Silicone Dino Rattle is set to become your baby’s instant favourite. It’s made of soft, safe silicone that’s easy for little hands...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

Move over Warmies... Say hello to Toasty Hugs®, all-new cosy companions filled with calming tourmaline crystals. Containing a removable heat pack t...

Say hello to Toasty Hugs, all-new cosy companions filled with calming tourmaline crystals. Containing a removable heat pack to warm in the microwav...

Say hello to Toasty Hugs, all-new cosy companions filled with calming tourmaline crystals. Containing a removable heat pack to warm in the microwav...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

Ideal for exploring matching and symmetry, these pairs of interlocking stones are designed so that each pair interlocks in a different way, from co...