Products

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Start your engines for learning and fun with the Utility Vehicles, a colourful collection of 6 wooden vehicles designed to spark imagination and fu...

When I look Like This ... Baby Cloth Book Bright, bold, and full of personality, this cloth book is a sure-fire hit with your little one. An excell...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

The Puppet Company are very proud to introduce this exciting new collection of ‘Walking’ Puppets made from 100% recycled materials. ‘Have a puppet ...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Time to hit the road for driving adventures with our much loved Gumtree Buddies.   Designed for toddlers on the go. With no batteries required, s...

Meet bub’s new bestie! This sweet sensory toy is a meal-time game-changer for babies and toddlers. With its suction cup base, High Chair Buddy -...

Watch as your little ones become magical artists with our best selling Magic Painting World. Simply fill your magic paintbrush with water and reve...

Become a magical artist with Tiger Tribe's Magical Painting World. Fill your magic paintbrush with water and reveal the gorgeous illustrations brou...

Magic Painting World is an ideal introduction to mess-free painting for little ones, where hidden pictures are revealed using the refillable magic ...

Become a magical artist with Tiger Tribe's Magical Painting World! Tiger Tribe's Magic Painting World - Farm Fill your magic paintbrush with wate...

Feel the rhythm! Let kids get creative and musical with these awesome Maracas! This 2-piece set of maracas is perfect for little hands to explore r...

Vintage-styled from super soft and snuggly Velboa fabric, this delightful doll is destined to be your little one’s best friend forever. With her p...

Vintage-styled from super soft and snuggly Velboa fabric, this delightful doll is destined to be your little ones forever best friend. And at just...

Vintage-styled from super soft and snuggly Velboa fabric, this delightful doll is destined to be your little ones forever best friend. And at ju...

Eco-friendly stacking blocks with a sensory difference! With each of the 24 blocks in the Rattle & Stack Deluxe pack containing its own fun sou...

Eco-friendly stacking blocks with a sensory difference! With each of the 11 blocks in the Rattle & Stack Starter pack containing its own fun so...

Roly Poly Bunny loves being pushed, pulled and knocked over — always bobbing up for more fun. Ideal for babies learning to crawl and helps develop...

An engaging, spinning sensory toy to touch, explore, rattle, chew and SPIN! Designed to encourage fine motor skills, sensory play and cause-effect ...

This adorable Silicone Bunny Rattle will be your baby's constant companion and is sure to become an instant favourite. It’s made of soft, safe sili...

This adorable Silicone Dino Rattle is set to become your baby’s instant favourite. It’s made of soft, safe silicone that’s easy for little hands...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Bring your favourite coffee chain to bath time with the Bath Barista from Toomies. Just like grown-ups, little ones can experience the fun of t...

Bubble ‘n’ squeak: Bring all the fun of the kitchen into the bath tub with this clever 2-in-1 play set that lets little ones pretend they’re coo...

Warmies Warm Hugs Unicorn Plush: Enjoy the soothing embrace of this adorable microwavable duo scented with French Lavender, designed for relaxation...

Ideal for exploring matching and symmetry, these pairs of interlocking stones are designed so that each pair interlocks in a different way, from co...

The butterscotch racetrack plate & cutlery set transforms mealtimes into an interactive experience while supporting independent eating. This cl...