Age 3+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Get creative with these Sand Castle moulds, perfect for the beach, sand pit or even kinetic sand. 3+

Emma is 25cm and the perfect choice for a first doll as she is made from easy care, machine washable fabrics. With her stuffing made from recyc...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Sand Castle Mould! Italy's famous landmark inspires young architects to create their own monuments in the sand.  This Hape Sand Mould is ideal for...

Sand Castle Mould! France's famous landmark inspires young architects to create their own monuments in the sand.  This Hape Sand Mould is ideal for...

Sand Castle Mould! You too can build one of the Seven Wonders of The World. This Hape Sand Mould is ideal for encouraging children to explore and e...

Sand Castle Mould! You too can build one of the Seven Wonders of The World. This Hape Sand Mould is ideal for encouraging children to explore and e...

The Tendresse Naomi doll's design is both adorable and charming, with a cute and friendly face that will capture your child's heart! It's ma...

Tendresse Valentine is the perfect choice for a first doll as she is made from easy care, machine washable fabrics and at 25cm is an ideal size...

Kaloo's Tendresse Chloe is delightful and fun. Made from machine washable easy care fabrics that are tactile and snuggly soft, she is the perfect ...

Reflecting the diversity in our society, the Kaloo Tendresse range combine the softness of a comforter with the friendship of a doll. Manon is ...

The Red Riding Hood Reversible Doll by Lilliputiens is a cleverly designed toy that brings the classic tale of Little Red Riding Hood to life. Wi...

Introduce a world of sparkle and friendship with this dazzling heart-shaped handbag! Glittering with charm, the bag features a Velcro tab for easy...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

Sweet rubber Farm Animal toys. Great for little hands to grasp, shake and soothe sore gums with. Choose from one of 12 animals; pig, cow, horse, sh...

The BabySpini is a delightful developmental toy designed to engage and entertain your little one. Made from natural wood in calming pastel colours...

The perfect baby gift. This adorable set includes;  a sweet wooden teether octopus with blue silicone legs. an easy-to-hold flower-themed rattle....

Featuring a groovy design, these fun Animambo maracas are part of the colourful series of instruments by Djeco.The wooden elements of this product...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

My First Wobbly Cars Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly t...

My First Safari Animals is an 18-piece SmartMax set that enables kids to create six animals. The large, soft, friendly-to-the-touch animal pieces c...

A beautiful set of 12 Ocamora wooden stars to add to small world play or use as a stacking activity. . This set has been created in Spain using woo...

Wooden rocket and astronaut made from Beechwood.  Recommended 18+ months

Mother and Baby Elephant. Approximately 13cm high Age 0+  Please keep in mind when buying a wooden toy that it comes directly from a tree, providin...

The ultimate family challenge. How high can you stack your set? Each rock has been beautifully handcrafted and is based on an ancient Japanese stac...

 A beautiful set of 10 wooden trees to add to small world play. This set has been created in Spain using wood from sustainably managed forests, eco...

Create your own acrobatic structures, or try to build the structure on one of the 24 challenge cards which are included. The red base has a metal s...