Age 3+

Designed to help kids understand effort and reward through the tracking of their achievements, this beautifully illustrated chart uses magnets, s...

Experience stacking and balancing like never before with My First Stacking Rings. This new take on the classic toy sparks boundless creativity. Wa...

Little fingers can't wait to spin, slide, and explore the endless movements of these colourful beads! Cubes and spheres mesmerize the eyes as the...

This sweet Flower Kids doll is the one with the lovely black hair. She makes a fantastic friend. She loves dancing and spending afternoons in the g...

Brunette Pari in her bright blue plush dress. Super soft and fantastic for little ones to cuddle. Pari's features include: Pari's doll dress is re...

Pia is one of the Butterfly kids.Light brown hair and a baby pink dress, the super-soft feel of this doll makes her the perfect comforting companio...

Shhh Shh! It's time to put the baby to sleep. Baby dolls will rest comfortably in this lovely bassinet. A light and practical design with flexible ...

Shhh Shh! It's time to put the baby to sleep. Baby dolls will rest comfortably in this lovely bassinet. A light and practical design with flexible ...

In this fun domino game. players try to match the objects on both ends. Both challenging and fun, children learn to recognize & identify diff...

In this fun domino game, players try to match the animals on both ends.  Both challenging and fun, children learn to recognize & identify diff...

Come to build and play with our happy monkey family! Featuring five cute, secure, stackable monkeys with distinctive features to identify the fathe...

Can you stack up your new friend the whale while balancing on a wave? This is a game of skill and challenge and can be used alone or with the whole...

A cute 19 piece wooden dining set for two, that your little ones will adore. Including perfect sized pieces for your little ones hands to grasp, co...

Bring the sunshine into your home with the Sunny Days Silicone Tea Set! Don't worry about spills or clinking; this set is made of food-grade silico...

My First Pirates – SmartMax Magnetic Construction Ahoy little mateys! Wobble on deck of the pirate ship or go on a treasure hunt on the desert isla...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Help develop fine motor skills by matching the bee to its hive using the pincer grasp or the forceps. The Beehives also support colour recognition ...

Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 buil...

A set of 6, vibrantly coloured crayons perfect for little hands. The unique shape of these crayons help kids practice different grips and helps ...

Eco-friendly stacking blocks with a sensory difference! With each of the 24 blocks in the Rattle & Stack Deluxe pack containing its own fun sou...

Eco-friendly stacking blocks with a sensory difference! With each of the 11 blocks in the Rattle & Stack Starter pack containing its own fun so...

This set of 3 stackable Shape Shakers will get your child grooving in no time. Made from bio plastic and sturdy enough to last, these easy to grip ...

Clap and dance to the rhythm of our Castanets! This unique set of 2 handheld Castanets is sure to bring fun to your household. Castanets make a gre...

Feel the rhythm! Let kids get creative and musical with these awesome Maracas! This 2-piece set of maracas is perfect for little hands to explore r...

Peek-A-Zoo, I see you! Can you find all the animals? Stack the blocks correctly to match the image! The zoo-animals love playing peekaboo! Can you ...

The Hop & Play Action Game! Toddlers and their caregivers will be jumping for joy when they spot this new addition to your early learning games...

Ready or not, here they come! Can you see where the funny balls are hiding? Try stacking the magnetic pieces onto each other or play a game of hid...

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

Gift your children the proper dishware to enjoy their pretend meals during playtime! This Tableware Set includes a pair of plates, spoons, forks, k...

Who builds the biggest and most beautiful sand castle? This is often the decisive question in the sandbox in summer. With the "Knight's Castle Sand...