Age 2+

SmartMax My First Dinosaurs is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introduction ...

SmartMax My First Farm Animals is designed for young children between the ages of 1-5 years offering an early, safe, fun and educational introducti...

Sound Discovery Farm from Lilliputiens is a wonderful FSC wooden toy designed to provide young children with a fun and educational experience. ...

This pull-along tractor will delight even the youngest farmers from the age of 12 months. It consists of a tractor with a removable trailer and 6...

A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveri...

Our Sleepy Head Dinosaur Long Hot Water bottle helps to soothe and relax little ones at bedtime. The cute dinosaur cover is removable and made from...

Kids will love the open-ended play possibilities with this clever Bath Egg!  Whether it’s for outdoor messy water play or as an enticing bathtime t...

My First People – SmartMax Magnetic Construction Head off to a great start with My First People. Mix and match the funny faces with the different h...

My First Build & Drive – SmartMax Magnetic Construction Time to get things rolling! My First Build & Drive takes you on a creative journey....

Warmies Warm Hugs Unicorn Plush: Enjoy the soothing embrace of this adorable microwavable duo scented with French Lavender, designed for relaxation...

Help these hungry little caterpillars get plenty of healthy snacks with this cute set! Includes two caterpillars on strings and 13 pieces of fruit ...

Help your little one learn through play with the Magic Sensory A5 Wooden Puzzle Set! This 3-pack includes interactive animal puzzles featuring a P...

Magic Sensory Wooden Alphabet Peg Puzzle - Interactive Early Learning Designed for Ages 12+ Months S.T.E.M. & Montessori-Inspired Learning FS...

Magic Sensory A5 Shaped Vehicle Wooden Puzzles - 3-Pack Early Learning Set Designed for Ages 12+ Months S.T.E.M. & Montessori-Inspired Learni...

Shake up bath time with these Bath Shakers – Colourful Clouds! Designed for little hands (ages 6m–3), these cheerful cloud-shaped shakers are decor...

Emma is 25cm and the perfect choice for a first doll as she is made from easy care, machine washable fabrics. With her stuffing made from recyc...

Kids will delight as they find the hidden Easter surprise beneath each egg. Each colour coded egg and chicken/bunny pair is beautifully illustrated...

Level-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid...

Explore a world of colour and creativity with these 12 beautifully Translucent Sensory Blocks! Watch as little ones discover pink, blue, green, a...

Introduce your child to the joy of music with these 5 colourful metal bells and watch in delight as they discover music! The bells are attached to...

The farm animals are ready to roll in their cars designed from their favourite food. With 3 cars (eggplant, sweetcorn and wildflowers) and 3 woode...

Here comes the adorable Janod Pull Along Cow! This charming wooden cow is ready to wander alongside your child, sparking imaginative adventures an...

The butterscotch racetrack plate & cutlery set transforms mealtimes into an interactive experience while supporting independent eating. This cl...

Help your toddler develop their hand-eye coordination and creativity while stacking this set. Comes with nine adorable garden themed wooden pieces....

The Tendresse Naomi doll's design is both adorable and charming, with a cute and friendly face that will capture your child's heart! It's ma...

Tendresse Valentine is the perfect choice for a first doll as she is made from easy care, machine washable fabrics and at 25cm is an ideal size...

Kaloo's Tendresse Chloe is delightful and fun. Made from machine washable easy care fabrics that are tactile and snuggly soft, she is the perfect ...

Reflecting the diversity in our society, the Kaloo Tendresse range combine the softness of a comforter with the friendship of a doll. Manon is ...

Here comes the delivery truck! The truck-shaped baby walker carrying colourful blocks encourages your children to learn to walk safely.  Playing w...

The Red Riding Hood Reversible Doll by Lilliputiens is a cleverly designed toy that brings the classic tale of Little Red Riding Hood to life. Wi...

Introduce a world of sparkle and friendship with this dazzling heart-shaped handbag! Glittering with charm, the bag features a Velcro tab for easy...

Time to hit the road for driving adventures with our much loved Gumtree Buddies.   Designed for toddlers on the go. With no batteries required, s...

Start your engines for learning and fun with the Utility Vehicles, a colourful collection of 6 wooden vehicles designed to spark imagination and fu...

Fill these cool bath toys with water and watch the beads inside dance about. Then squeeze the bulb for a cool water spout! Shake the dropper in or ...

Crafted from natural materials, the Hape Montessori Mirror Shape Puzzle offers children a clear and structured introduction to colours and shapes. ...

Introduce your baby to the joys of reading with this multi-sensory book! Made of wood and fabric, the book features bright colours, engaging textu...

Marcus & Marcus' 3-Stage Palm Grasp Toothbrush Brush Set was designed with little hands and little mouths in mind. This Toddler Toothbrush is t...

Marcus & Marcus Self Training 360 Toothbrush is perfect for toddlers who start learning to take care of their own oral care. With the 360 arou...

K's Kids - Mi Mi Loves Fish A classic fish-catching toy for eye-hand coordination. With air inside, 6 colourful fishes can float on water. Sucti...

Tea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-g...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Foam bath stickers are perfect for imaginative play and narrative storytelling during bathtime. Having problems with bathtime? Create a distract...

Soft and snuggly, microwaveable heat pack containing silica beads. Approx: 14 x 6 x 20cm Choose from Grey or Beige

THIS TOY SUCKS......To the wall, that is. These tiny jellyfish will never sting---but they will use their suction cup tentacles to stick to all...

My First Car Cruise into adventure with My First Car. Magnetically build your car or combine it with other SmartMax sets and let your imagination ...

Take the joy of PlayTab with you wherever you go! The two included sensory tiles can be popped in and out of the flexible, durable case, and you ca...

The TOMY Toomies Bath Toy Spin & Splash Dishwasher transforms bath time into an exciting, splash-filled adventure, perfect for toddlers who lov...

A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveri...